Right Internet Marketing Channels for your Business

An investor comes to you with vast amount of money to invest in a single Internet marketing channel to promote his business/product. Then which channel will you go? Truly speaking it is not very easy to select one specific marketing channel. From the strategic point of view you have to know about company's present situation and target goals. Knowing the goal/answers you can easily select channels of marketing opportunities. Here is a checklist to choose which Internet Marketing Channel is right for Your Business.

Display Advertising – Placing ads on niche related third party websites to generate traffic and the goal of make branding.

Email Marketing – The method of gathering email address from potential leads or business people and delivering email messages to notify product update or marketing.

Pay-Per-Click Advertising (PPC) – The process of bidding for placement at search engine's sponsored page to gain visibility when relevant quires are performed. There are some popular PPC marketing platforms. Google Adwords PPC marketing is one of the most popular and profitable PPC advertising platforms for its outstanding functionalities and reporting features.

Search Engine Optimization (SEO) - SEO is the practice of optimizing a website by improving internal and external aspects in order to increase the traffic the site receives from search engines and earning better rankings in the "organic" results of the major search engines. There are many On Site and Off Site SEO factors we need to take care to optimize a website for the best outcomes from organic search engine listing pages. 

Online Public Relations - Public relations is mainly a function of reputation management and presence in media in order to earn branding and traffic.

Affiliate Marketing – The process of promoting or selling your products through third party sites by making a partnership.

Social Media Marketing (SMM) - The process of leveraging social media platforms to earn visibility and traffic. Social media marketing, while its concept and fundamentals have been around for a while, has changed remarkably now this time. Social media optimization is only effective if a marketer can convince others to link to material, not by asking, but by creating fantastic content.

Viral Content Campaigns - The processes of generating creative content that will help spread your branding/marketing message and earn traffic. The true power of a viral message derives from its ability to spread rapidly, naturally and without encouragement. To a marketer, this is bliss – rather than forcing or re-enforcing a concept, their work is done for them by the very people they hope to reach.

Conversion Rate Optimization (CRO) - The method of improving the path from landing page to conversion to get more leads/signups/customers.

Web Page Content Optimization and SEO Copywriting Tips

Content is king in search engine optimization or any SEO marketing solutions, even the amount of web page content is very low. But the main fact is that search engines like original and fresh content. SEs give reward to the web pages that come on with original content, by showing those web pages at the higher position in organic search engine result pages (SERPs). Even Google and some other giant search engines are now applying various duplicate content filters to avoid displaying duplicate content pages to the organic SERPs.

For the interactive nature of World Wide Web, every website owners are trying to get ranked for targeted keywords whether for business or specific purposes. Adding more original web page content will help to increase better visibility for a website to the organic search listing pages as well as increase the user experiences of the website. Also if the website content optimization is properly done with SEO best practices then it will bring extra flavor. Search engines pull out the proper optimized content immediately to the organic SERPs. Below are some key issues that we should follow while optimizing web page content and SEO copywriting –

• Research the appropriate keywords or keyword phrases that you want to rank for the web page. Keyword research is a very important and initial part of any online marketing strategy design and SEO process.
• Target sleeted keywords sensibly in the prominent places of the webpage such as Title tag, Meta description, header, sub header, first paragraph, last paragraph etc.
• Title tag is the most essential On Page SEO optimization scope that you can control properly. Include primary keywords as well as supporting or brand keywords in the Title tag. Keep web page title length within 65 characters to support full display in organic SERPs.
• Include strong call to action phrases in Meta description and some other prominent part of web page content, sure to keep them above the fold.
• Keep line length small if the purpose is brand awareness, use longer line length to increase faster readability
• Target keywords naturally, but not target them artificially. Over using keywords or keywords stuffing is now a very bad negative factor in SEO ranking process.
• Don't think for keyword density only, just think the website content is readable for real visitors
• Don't consider to optimize web page content for only search engine bots, but make the content user friendly and ease to read
• Include keywords identifiers or similar words inventively; here is the creative part for increasing web page visibility
• Don't use duplicate content or affiliated content directly. Search engines consider affiliated content such as product description, service description etc. as duplicate content. Rewrite affiliated content according to your business theme and then use the content to your website properly.
• Update your website with original content regularly to increase indexing process and getting maximum search visibility
• Be aware more about user experience throughout your website content optimization process